In today’s rapidly evolving health and wellness industry, businesses need more than off-the-shelf solutions. They need platforms that can adapt to their unique vision, brand, and clinical philosophy. GeneMetrics was built with this exact purpose: to empower health companies, practitioners, and researchers with fully customizable testing solutions that go far beyond white-label.
The Problem: A Fragmented Genetics Market
The genetics industry is crowded with options, but none of them do it all.
- Consumer-focused kits are shallow, built for entertainment or surface-level wellness insights.
- Clinical platforms are rigid, overly technical, or designed only for specialists.
- Diagnostic and advanced testing solutions are often black-boxed with algorithms clients cannot control or audit.
- Nearly all of them force practitioners and companies to pick a side: consumer-friendly or clinically rigorous, but never both.
And most importantly, no platform brings lifestyle, clinical, diagnostic, and advanced genetics together under one roof. Clients are left piecing together partial solutions from multiple providers, each with their own limitations.
The result is a market full of incomplete solutions. They are too simple for practitioners, too opaque for patients, and too fragmented for anyone who wants flexibility.
The Problem: A Fragmented Patient Experience
This industry fragmentation trickles down into the patient journey.
- Multiple tests across genetics, epigenetics, bloodwork, and microbiome.
- Multiple registration portals and logins.
- Multiple PDFs, all formatted differently and hard to read.
- Multiple interpretations that often contradict each other.
Patients feel overwhelmed. Practitioners waste valuable hours. Trust in personalized health breaks down.
The Solution: A Unified, Customizable Platform
GeneMetrics was built to solve both sides of this problem. It is the first platform to bring lifestyle, clinical, diagnostic, and advanced genetic testing together under one roof. Clients are no longer forced to choose between extremes or juggle multiple disconnected vendors.
Even more importantly, GeneMetrics empowers clients to combine reports in meaningful ways. A single patient report might integrate genetics, bloodwork, and lifestyle factors into one unified, actionable narrative. Each element is customized for the practitioner’s philosophy and the patient’s needs.
Other “white-label” or “private-label” solutions on the market typically offer a one-size-fits-all approach. They do not account for the fact that practitioners have different philosophies, methodologies, product approaches, or EHR systems to integrate with. GeneMetrics does. From sequencing choices to report design, from recommendation logic to software integrations, every element can be tailored to match a practitioner’s unique philosophy of care.
Instead of one-size-fits-all black-box reporting, GeneMetrics puts control back in the hands of clients. The result is the perfect hybrid solution: scientifically rigorous yet patient-friendly, deeply technical yet clear, flexible yet unified.
A Platform Built for Infinite Customization
Unlike private-label services that simply rebrand stock products, GeneMetrics is a custom testing product-building company. Every detail, from kit design and packaging to wet-lab testing and data reporting, can be tailored to the client’s specifications.
GeneMetrics’ core promise is infinite customization. As of today, there is no report or testing category for which the company does not have coverage. With one of the largest libraries of report elements and scientific topics in the market, containing thousands of validated options, clients can design offerings that are as simple or as advanced as they require.
Advanced Sequencing and Testing Options
GeneMetrics offers one of the broadest ranges of sequencing and lab technologies available, including:
- Bead-chip genotyping arrays (about 1M SNPs per chip)
- Clinical-grade Whole Exome Sequencing (WES)
- Clinical-grade Whole Genome Sequencing (WGS)
- PCR and PGx panels
- Epigenetic, blood, urine, saliva, and microbiome testing
Clients can sequence and report on anything from a single SNP to hundreds of millions of variants. This ensures complete flexibility across consumer lifestyle kits, clinical diagnostics, and enterprise research.
Actionable Recommendations That Prioritize Clarity
Insights are only valuable if they lead to action. GeneMetrics includes a fully customizable recommendation engine that can prioritize supplements, diet, lifestyle, modulators, or medications.
Unlike platforms that overwhelm with endless bullet points, GeneMetrics follows the philosophy that clarity matters more than quantity. The result is that patients get actionable, prioritized recommendations, practitioners save hours of interpretation time, and brands deliver meaningful outcomes instead of noise.
Real-World Results: How GeneMetrics Drives Efficiency and ScalabilityProven Impact
GeneMetrics clients are already seeing measurable results.
- Clinic efficiency: A U.S. functional medicine practice cut practitioner analysis time by 70 percent after adopting GeneMetrics’ recommendation engine.
- Scaling success: A European health AI company scaled from a 500-patient pilot to 50,000 users in under six months by leveraging GeneMetrics’ overnight scalability.
- Patient engagement: A Canadian wellness brand reported a threefold increase in repeat kit orders after consolidating fragmented tests into one unified GeneMetrics-powered platform.
- Research readiness: A global genomics firm used GeneMetrics’ auditing system to secure a government contract requiring the strictest compliance standards.
Science That Stands Up to Scrutiny
At GeneMetrics, scientific integrity is non-negotiable. Every methodology, from polygenic and monogenic risk scoring to pharmacogenomics, imputation, ancestry analysis, methylation studies, and multi-omic bioinformatics, is rigorously validated and fully auditable.
The platform includes a dedicated auditing system, making it the most transparent and audit-ready science on the market. GeneMetrics also integrates machine learning capabilities, with algorithms referencing over 140,000 peer-reviewed studies to power next-generation interpretations.
Behind this innovation is a team of more than 80 professionals. The group includes over 40 MDs, PhDs, bioinformaticians, and data scientists, guided by a Medical and Science Advisory Board.
Uncompromising Data Security and Client Control
GeneMetrics meets the highest compliance standards in the industry, including:
- HIPAA
- GDPR
- SOC 2 Type 2
- ISO27001
Data is safeguarded with multi-layer encryption: AES-256 for data at rest, TLS for data in transit, and compartmentalized databases.
Most importantly, clients retain 100 percent ownership of their data. GeneMetrics never sells or uses client data, and clients set their own privacy policies and storage options. Many choose to transparently pass ownership directly to patients, reinforcing trust at every level.
For transparency, GeneMetrics maintains live compliance policies and monitoring at trust.genemetrics.com.
Confidentiality as a Service
GeneMetrics intentionally stays out of the spotlight. It does not compete with its clients, and it does not operate a consumer-facing brand. Instead, it provides confidentiality as a service, empowering clients to launch differentiated products without fear of overlap or competition.
Beyond White-Label: What GeneMetrics Is (and Is Not)
To clarify its positioning, GeneMetrics is:
- Not B2C: it never competes directly with clients.
- Not private-label: it does not just slap a logo on generic products.
- Not wholesale: it is not a bulk reseller.
Instead, GeneMetrics is the industry’s only fully auditable, infinitely customizable backend genomics platform. It delivers total brand ownership and end-to-end innovation.
Competitive Pricing and Scalable Economics
Depending on selections, unit costs can begin under 100 dollars, with final pricing shaped by materials, logistics, lab technologies, and analysis choices.
When compared apples to apples, GeneMetrics’ wholesale rates consistently come in lower than market competitors, giving clients stronger margins alongside stronger science.
Built to Scale Overnight
From boutique clinics to government-scale genomics initiatives, GeneMetrics was designed to scale effortlessly. Infrastructure supports turn-key logistics management, including kit manufacturing, co-packing, fulfillment, and data analysis.
Capacity can scale virtually overnight, ensuring clients never outgrow the platform.
Leadership and Founding Story
GeneMetrics was founded by a team of clinicians, scientists, and legal experts determined to fix a fragmented industry. CEO Benji Rabhan, one of the company’s co-founders, leads a mission-driven team that prioritizes science, confidentiality, and client empowerment above all else.
The company’s culture reflects its roots: scientists and data experts working behind the scenes so that clients can shine in the spotlight.
Trusted Worldwide
While confidentiality agreements prevent disclosure of client names or numbers, GeneMetrics is a trusted backend provider to leading genomics and health companies worldwide. Its reach spans clinics, health AI companies, research institutions, and labs across multiple continents.
The Future of Precision Health
GeneMetrics is building toward a future where precision health is proactive, unified, and accessible at scale. By blending genetics, epigenetics, blood, microbiome, and lifestyle data into one seamless ecosystem powered by AI and multi-omic bioinformatics, the company is helping accelerate the shift from reactive medicine to personalized, preventive care for all.
Ready to Go Beyond White-Label?
GeneMetrics is more than a testing platform. It is a partner in innovation. For those ready to deliver precision health products that are seamless, trusted, and truly their own, the next step is simple:
👉 Schedule a confidential call with our team to learn more.